Hidden Lake Campground and Resort

Every year, the Sturgis Motorcycle Rally brings a wave of energy and excitement to South Dakota, as thousands of motorcycle enthusiasts converge on the region, transforming the Black Hills into a lively celebration of freedom and adventure.

The Sturgis Motorcycle Rally, held annually in Sturgis, South Dakota, is one of the largest and most renowned motorcycle events in the world. While figures can vary from year to year in recent years, the rally has drawn between 400,000 to 500,000 visitors over its 10-day run and has an economic impact of six to seven million dollars.

What does this mean for visitors to the area who are not active rally-goers or rally-goers who do not want to be in the middle of all the excitement?

Stick to the Southern Hills, we say! Sturgis, South Dakota, the home of The Sturgis Motorcycle Rally, is a two-hour drive from Hot Springs, South Dakota and while the Sturgis Motorcycle Rally is renowned for its massive gatherings and vibrant energy, Hidden Lake Campground and Resort and Hot Springs remain a serene retreat untouched by the event’s usual hustle and bustle. Unlike some areas that see a surge in visitors during the rally, our location continues to offer a calm and steady environment throughout the season, maintaining our peaceful oasis.

Our location provides the perfect spot for guests who want to take in a concert or two or go and see what Sturgis is all about but do not want to stay in all the mele. Our guests value the quiet and unhurried pace that defines the Black Hills experience and come here for the tranquility and natural beauty of the Southern Hills’ a promise that remains fulfilled regardless of the rally’s activities elsewhere. Local business and community dynamics are similarly unaffected, as the influx of rally-goers is minimal, preserving the longstanding character and peaceful ambiance of our region.

But how does The Rally affect traffic at popular tourist attractions throughout the Black Hills?

During the rally, popular tourist areas and the Northern Hills see an uptick in visitors, many of whom are drawn not only by the rally itself but also by the opportunity to explore the natural beauty of the Black Hills. This influx of guests offers a significant boost to local businesses and the community, and these guests are welcomed with open arms, ensuring that everyone from rally veterans to first-time visitors can enjoy the Black Hills.

So should we stay at Hidden Lake Campground and Resort during The Rally or stay at a different time?

We say stay! Our visitors come here for the tranquility and natural beauty of the Southern Hills a promise that remains fulfilled regardless of the rally’s activities elsewhere. Local business and community dynamics are similarly unaffected, as the influx of rally-goers is minimal, preserving the longstanding character and peaceful ambiance of our region.

However, if you head North or to the popular tourist destinations in the Black Hills there will be more of a crowd than usual, but the people are friendly and Sturgis is something you should enjoy at least once!

At Hidden Lake Campground and Resort, we welcome everyone seeking a genuine escape into nature. Our commitment to providing a quiet, welcoming space remains unchanged even during rally time, ensuring that your stay is as peaceful as it is memorable. Whether you’re stopping by for the rally or simply to enjoy the serene landscapes, our campground is ready to offer a memorable experience in the heart of South Dakota’s Southern Hills.